Fishbrain reaps benefit of shift to digital sales during COVID-19
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The shift towards e-commerce has been accelerated by the COVID-19 pandemic, which has seen bricks-and-mortar retailers across the globe forced to shut up shop.
One company that has experienced the benefit of the shift is Fishbrain, described as the world’s largest social network for anglers, which has revealed that sales via its app and website have surged since mid-March.
Sales of items, including baits and lures, boat accessories and reels, increased 93% from February to March and then soared by 307% from March to April. The company says this will come as a huge relief for fishing brands that can still sell their products to a nine million-strong user base.
Data reveals that the state of Texas has witnessed a 335% increase in Fishbrain Shop users and a 300% rise in revenue. Meanwhile, Florida and New York has seen the greatest rises in sales of 650% and 840% respectively.
Fishbrain CEO and co-founder, Johan Attby, said: “This is of course a hugely concerning period for everyone, but the increased popularity of the Fishbrain Shop should come as a welcome boost for the fishing sector.
“Rather than letting store closures get in the way of their next fishing trip, anglers are instead turning to digital platforms to get their gear, meaning that not only are they getting their hands on the equipment they need, but also the world-class brands we have partnered with who are still able to sell their products to consumers.”