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Farlows celebrates 175 years in business

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Farlows celebrated its 175th anniversary with a gala celebration at the famous RAC Club in London.
↑ Marc Bale (left) of US rod maker Sage is pictured at the celebration with Farlows’ Richard Hewitt.
↑ The current Farlows store in Pall Mall. The company has been trading in London for 175 years.

Almost 200 international brand leaders, suppliers and other high profile guests attended Farlows’ 175th anniversary gala celebration earlier this month.

The prestigious occasion was hosted by Vladimir Rybalchenko, the Russian oligarch who purchased a principal share in Farlows almost two years ago. Rybalchenko also owns a Farlows shop in St Petersburg and the two-million acre Atlantic Salmon Reserve in Russia.

Charles King Farlow, the great grandson of business founder, Charles Farlow, also attended the lavish dinner in the Mountbatten Room of London’s RAC Club, just a few hundred yards from the store in Pall Mall.

“It was a very special occasion and a fitting tribute to mark 175 years of history and heritage,” said Farlows CEO Justin McCarthy. “It was a truly international event with parties coming from as far afield as the US, Canada, Scandinavia and Russia.”

Among the many industry guests were Marc Bale (Sage), Grant Harris (Pure Fishing), Stein Thorvaldsen (Guideline), Steve Peterson (Simms) and Gordon Sim (Loop).

The memorable evening was topped off with a country and fishing clothing fashion show and a spectacular singing performance by actors from the West End stage.

The iconic brand has been trading in London since 1840, moving from its original Crooked Lane address via other London locations to 9 Pall Mall in 2003. Farlows is the oldest surviving fishing brand in the world. The new owners have ambitious plans for global development.

Filed In: Fly Reels, Fly Rods