Far Bank appoints new VP of Marketing
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Far Bank, the holding company for the Sage, RIO, and Redington fly fishing brands, has appointed Tag Kleiner as its new Vice President of Marketing.
Kleiner takes up his new role from March 3rd after 10 years as the Global Director of Marketing at Smith Optics. He replaces previous VP Marketing, David Visnack, who has moved to the lead marketing role at Hydro Flask.
“It wasn’t an easy decision to leave Smith, but this was a great opportunity to join passionate brands with tremendous growth potential,” said Kleiner, “I’m looking forward to using my experience and enthusiasm for fly fishing to build on their momentum.”
During his tenure at Smith, Kleiner helped double the company’s business, while launching three new product categories and two new sub-brands.
“Tag is a perfect cultural fit for Far Bank and has the experience and expertise to take our brands to the next level,” said Far Bank CEO and President, Travis Campbell.