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Eyewear brand demonstrates commitment to retailers

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ICAST trade show regular, Smith, has demonstrated its commitment to traditional retail with the launch of a new initiative.

Online sales may be booming as a result of COVID-19, but leading eyewear brand, Smith, has this week announced a major investment in traditional retailers.

The US company, a regular exhibitor at ICAST, has allocated $300,000 to the launch of its Committed to Retail sales incentive programme..

Describing the move as ‘an effort to revitalise the economic health of our trusted retail partners’, Smith says the scheme encourages consumers to shop locally by paying a commission directly to the salesperson completing the transaction of Smith sunglasses in their store. Sales floor employees will directly receive $5 for every pair of Smith sunglasses they sell.

A strategic rebate will also be provided to participating shops for all purchases of Smith sunglasses throughout the period of the programme.

“For over 55 years, the foundation of Smith’s success as a market leader is greatly due to the support of its brick and mortar retailers,” said the Idaho company in a press release. 

“Shop influencers and store staff continually serve as our brand ambassadors, educating their customers on the features and benefits of the products they sell. Their knowledge and experience serves as the ultimate testimonial to the gear we choose to trust in our daily lives and wildest adventures.”

Powered by a retail sales app that rewards sales associates with cash for driving sales at their stores, the Committed to Retail campaign ends on September 7, 2020.

Filed In: Product News