Evinrude gets onboard with new Bass Pro Tour
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Boat engine manufacturer, Evinrude, is to sponsor the new Major League Fishing (MLF) Bass Pro Tour in an agreement that includes title sponsorship of one of the series’ stages in 2019.
The manufacturer of one of bass fishing’s most popular engines is 110 year’s old, while the MLF Tour was announced barely five months ago. But MLF President and CEO, Jim Wilburn, said there is great synergy in the partnership.
“Despite the disparity in age, Evinrude and MLF are a lot alike in how we got our starts from forward-thinking individuals and how each has continued to evolve since,” said Wilburn.
Tracy Crocker, President of the BRP Marine Group and Senior Vice President and General Manager of Evinrude, commented: “Professional bass fishing tournaments are an exciting way to attract new boaters to our industry, which is why we sponsor so many Bass Pro Tour anglers and the tournament itself.
“In addition to attracting new boaters, we are excited for the chance to help current anglers improve their technique. That’s why this year we will be launching the First Fish Moment during all MLF live-streams and shows.”
The First Fish Moment will highlight anglers landing a bass properly. Evinrude launched the initiative to echo its core values of protecting the environment for future boaters. Team Evinrude anglers are all equipped with the cleanest burning outboard motors on the market – the Evinrude E-TEC G2.
Evinrude’s sponsorship includes 30-second commercials and graphic billboards in Bass Pro Tour television programming and a brand presence among the tour’s in-show and on-site opportunities, and MLF NOW!, the free live-stream programme on www.MajorLeagueFishing.com.
The 80-angler MLF Bass Pro Tour season opens January 29 in Kissimmee, Florida, and concludes with a championship event in August.