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Everest.com appoints new Chief Marketing Officer

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Kristi Heuring has joined Everest.com as its Chief Marketing Officer.

Everest.com, the marketplace where retailers can sell fishing, camping, shooting and hunting gear, has appointed Kristi Heuring as Chief Marketing Officer.

Heuring, who has worked in marketing for 26 years, joins the business after senior roles with Aguila Ammunition and Aimpoint Inc.

She will lead all marketing efforts for the Everest marketplace, including brand building, driving traffic and increasing customer engagement and loyalty.

“A CMO of Kristi’s calibre, one with extensive outdoors industry experience, is hard to come by, and we are looking forward to her leadership as we build Everest,” said Bill Voss, CEO and founder of Everest.

“Being part of a game-changing and exciting venture such as this is something on every marketer’s bucket list,” said Heuring, who has experience of both the agency and manufacturing sides of business.

Filed In: Product News