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European predator specialist joins Abu Garcia and Berkley

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Top European predator angler, Freddy Harbort, has joined Abu Garcia and Berkley as an Ambassador.

German predator specialist Freddy Harbort has left Zebco Europe after 12 years to take up a new role as Ambassador for Pure Fishing brands Abu Garcia and Berkley.

The newly-crowned Predator Tour Sweden winner, with team-mate Timo Roche, said: “The change to the Abu Garcia/Berkley team is incredibly exciting for me and I am looking forward to meeting many new colleagues and friends. For me, product development in the field of baits has always been a hobby that requires cooperation with a strong partner.

“The fact that I can now realise my ideas working alongside the world’s most influential fishing companies is very special to me.”

Abu Garcia and Berkley Pro Team Manager David van den Brandt said: “Freddy is one of the top five predator anglers in Europe and  I am really happy and proud that he has chosen us as the next step in his fishing career. I know that he had many other options and I consider that as a compliment to the whole team and confirmation that we are on the right track.

“With his experience and expertise, Freddy will be able to help strengthen our position in Germany and Europe.”

Filed In: Lures, Product News