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European carp legend launches his own bait range

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The UK’s Frank Warwick has realised a long-held ambition with his new company.
↑ The launch range includes boilies, pop-ups, liquids – and plenty of fluoro.

One of Europe’s most famous carp anglers – Frank Warwick – has launched his own bait company.

Warwick, who is widely regarded as being the founder of the all-conquering bright, fluoro-type boilie, had previously been the face of an extremely successful range of carp products for Dynamite Baits.

But having split with UK giants, he has finally realised a long-held ambition by starting Frank Warwick Baits.

“I am making my own bespoke baits that are exactly how I like them and substantially better than anything else available on the market,” said Frank.

“I have no hesitation in making that statement because I know that it’s true. I take huge personal pride and satisfaction in these products. For me it’s much more than a business – it’s a massive slice of my life invested in making sure the angler has something very special and unlike anything else that is available in the world.”

Warwick, who has a carp personal best of 62lb 6oz and has caught giants across Europe, is famed for his vast knowledge of bait and is credited with beginning the use of bright, fluro-style boilies now widely used throughout the sport.

“Over the years I have spent literally thousands of hours experimenting with endless ingredients, base mixes and additives in all the various forms and permutations. During this process I have made careful notes whilst performing tests in what I believe to be the best way – from behind the rods.

“There is no short-cut or quick fix as far as bait is concerned. Most of the real special finds and discoveries I have made have come from my own work, not from hearsay passed on by the internet or by word of mouth. This new range of baits is the result of all that time, work and knowledge and I’m proud to put my name to it.”

Included in the range are boilies, pop-ups, wafters, barrels, specialist zig baits, PVA-friendly liquids and ready-made stick mix bait.

As you would expect, many of the products in the FW Baits stable are based around Frank’s faith in fluoro baits, with flavours like Fruit Juice, PH Special, Hot Squid, The Sizzler and The Garnish set to be big favourites in the carp community.


Filed In: Bait & Additives, Product News