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Entrepreneur steps in to save France’s biggest tackle retailer

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Agathe Boidin, an entrepreneur and business leader, has stepped in to save Pacific Pêche, France’s largest fishing tackle retail chain.

An entrepreneur and business leader has stepped in to dramatically save France’s biggest fishing tackle retail chain. 

Agathe Boidin, COO of LOGS, an international group of logistics services, is the surprise saviour of Pacific Pêche, which was placed in administration in April this year. A newcomer to the fishing tackle industry, the new owner told French website, Peche.com, that the status of the business as a leading brand in its sector appealed to her.

“It is an expert in the distribution of fishing tackle and is in a world that I have been discovering for the last few weeks with pleasure. It is my ambition to bring my expertise to this brand.”

Pacific Pêche, which has 40 stores across France, warned back in March that it was facing huge financial difficulties caused by the COVID-19 pandemic. In a letter to suppliers, it said that the company could not meet its financial commitments on products delivered or those on order.

The chain was taken over by ASD International in 2018 and embarked on a plan to develop its own brand to reduce its reliance on big-name suppliers, a decision that it widely believed to be partly the reason for its demise. 

Boidin told Peche.com that she planned to keep 38 of its profitable stores open and is also looking to open one in its headquarters city of Montpellier.

A well-known figure in business circles in France, Boidin graduated from the ESCLA Business School in Paris and was General Manager of the fashion business, Orchestra-Premaman group, from 2012 to 2015, where she set up a subsidiary in the US, before starting the Business Beyond Borders consultancy with her husband in 2018.

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