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Electronics giants set to go head-to-head at ICAST

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Bass fishing’s elder statesman, Bill Dance: can’t contain his excitement and talk about Garmin’s new launch at ICAST.
↑ Ish Monroe: seen in a video on YouTube extolling the virtues of the next Lowrance launch.

Two of the biggest players in the fishing electronics market – Lowrance and Garmin – will go head to head with new trolling motors at next week’s ICAST show.

Both companies have kept their products largely under wraps, but the news in both cases has been leaked on social media.

A YouTube video has pro bass anglers Brandon Cobb and Ish Monroe praising the virtues of the Lowrance launch, admiring its sturdy build and ability to cut through the thickest vegetation. But the manufacturer has not been forthcoming with more information.

Earlier this year, bass fishing legend Bill Dance, a member of Garmin’s pro staff team, revealed on Facebook that the company was introducing a 24-volt and 36-volt trolling motor.

“When bass fishing’s eldest statesman can’t contain his excitement and wants to tell the world about it a few weeks prematurely, who are we to stop him,” said Garmin’s Carly Hysell. But again the company has been reticent to talk further about the launch until the official announcement date.

The market is now speculating how the newcomers might change a category dominated in the past by Johnson Outdoors’ Minn Kota and Brunswick’s Motorguide, along with several smaller manufacturers.

“This is likely good news for the consumer,” Gary Yamamoto told “An arms race to claim supremacy should lead to better products and possibly better pricing.”

Filed In: Large Accessories, Product News