EFTTEX winner ANDA signs up new distributor
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EFTTEX-award winning ANDA Technologies GmbH has agreed a deal that will see its bite alarms distributed in the Czech Republic and Slovakia.
The German-based company won the Best Accessory Award in the Angling International-sponsored Best New Product Awards in 2013 for its combined alarm and smartphone app.
Since winning the award, the company’s owner and chief developer, Zeljko Miskatovic, has been working behind the scenes setting up the infrastructure to ensure it can meet the expected high demand.
One man who was impressed by the product was Miroslav Zidek, owner of Czech Republic-based Zico CZ s.r.o. He contacted Miskatovic after hearing about the product.
Tanja Brcic, International Sales and Marketing Manager at ANDA, said: “We received a lot of enquiries from companies wanting to distribute in the Czech Republic and Slovakia, but Miroslav was the most reliable one and came up with a very thorough sales strategy. He is very intent on supporting and promoting the brand in the fishing market.”
Zico, which already represents top brands including Mustad, Flajzar TUF-Line and its own range of Zico products, will be showcasing the ANDA bite alarm for the first time at the For Fishing Show in Prague in February.
Tanja added: “The company is also backing that up with media promotions in the two countries and support from the Zico Fishing Team.”