EFTTEX win boosts Old Ghost,
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Old Ghost will enter the European bait market with renewed confidence after its star product was voted number one in its category in the EFTTEX Best New Product Awards sponsored by Angling International.
The Chinese company won the Best New Soft Dough/ Natural Hookbait Award for its Old Ghost Fresh-Keeping Hookbait Sausage to the obvious delight of its representatives at the EFTTEX Gala Evening.
Old Ghost President Yi Zhe, told Angling International: “This is terrific news for our company. It shows that the quality of our products is very good.”
Old Ghost – China’s biggest bait company – announced its intention to move into Europe at the end of last year. Its ambition is to become one of the world’s top bait suppliers. Yi Zhe added: “Europe is a totally different market for us and our products have never been available here before, but we have been delighted by the reaction they have received.
“Winning the award is a great boost for our plans in Europe. It adds to our brand awareness.”
The judging panel – made up of fishing journalists from across Europe – described the bait as a “great new concept for keeping bait fresh”.
“Winning the award is a great way to mark the start of our European adventure,” added Yi Zhe.