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EFTTEX regular Calicó hails importance of show

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Montserrat Calicó, Purchasing Manager at Calicó and EFTTA Board member, has floated the idea of allowing consumers attend EFTTEX on the last day.

An EFTTEX regular for nearly two decades, Spanish-based Calicó – the supplier of Yo-Zuri and Duel lures – values the importance of Europe’s premier trade show to its business.

Montserrat Calicó, the company’s Purchasing Manager and a long-serving EFTTA Board member, told Angling International that the show is the ideal platform to show off its products – especially new launches – and pick up distribution partners from Europe and beyond.

“It is also very important for us to maintain our personal contacts with current distributors and customers across the world, alongside touching base with our suppliers who visit the show,” she added.

With the ever-changing dynamic of the fishing tackle industry, Calicó believes that the time may now be right to permit anglers entry to the show on the traditionally quiet last day. “It would be interesting to open it to consumers on the Saturday morning.

“The last day is traditionally quiet so it would not hamper the business aspect of the event and would present exhibitors with the opportunity to show off their products to the end-users.

“It would also be a chance to increase the visibility of EFTTEX as a show and demonstrate the work that EFTTA is doing behind the scenes to promote and safeguard the sport of recreational fishing.”

One of the highlights of the show is the Annual General Assembly (AGA) and Calicó says that all exhibitors at the show should attend the event which takes place on the second morning of the event.

“I know most people are not interested, but it is important to attend and hear about the great lobbying work that EFTTA and the European Anglers Alliance (EAA) are doing at EU level in Brussels.

“We are campaigning for the future of fishing and I don’t think all EFTTA members are aware of the risks facing the tackle industry. If it was not for us no one would be fighting for it in Europe.”

One aspect of EFTTEX that sets it apart from other shows of its kind is its change of location every year. Calicó said: “In a way it would be preferable to have a fixed venue that people are used to visiting and feel comfortable with. However, it is important to change the host country to give local retailers an opportunity to visit the event, find out about new market trends, discover new brands and see the latest product launches.

“From a personal point of view I like meeting and chatting to the many friends I have made during my years in the industry. It’s also an invaluable opportunity to find out what is happening within the trade and the direction in which it is headed.”

To book your booth at EFTTEX, which takes place in Prague from June 11th to 13th, email EFTTEX Event Coordinator Steve Richards at

Filed In: Lures, Product News, Uncategorized