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EFTTEX Awards 2017

The EFTTEX Best New Product Awards 2017

Wychwood says its new FLOW fly reels define value without compromising on performance. “FLOW reels portray a product at a far superior price-point and are offered for an inconceivable price to the consumer.”

Coming from the brand that energised the game market through its commitment to design, it is easy to see why this range has become the most anticipated release for the 2012 season.

Adds Wychwood: “The design aesthetic of the FLOW remains in harmony with the award-winning Truefly SLA reel and together they form a partnership, creating a signature design language for Wychwood in the fly reel market. The final design offers a perfectly balanced symmetry that creates an unparalleled smoothness in mechanical operation.”

The reels are built around one core element, says Wychwood: the braking system. This consists of a patented Rulon drag system housed within a semi-sealed protective casing to keep the elements, dirt and grime at bay.

The company adds: “Wychwood understands the need to make fly fishing accessible to all, encouraging newcomers into the sport whilst still offering them brilliant quality; our stunning new range exactly achieves that.”

FLOW reels are priced at £49.99.

Best new fly reel - Commended 2011

View this year's entries here: