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EFTTEX Awards 2014 - Best New Soft Lure

Tsuda Shokai Bait Breath TT Shad

Bait Breath, a major manufacturer of soft plastic lures in Japan, released TT Shad (Triangle Tail Shad) in 2013. It boasted a special-shaped tail, material and special flavour.

It has added a 4.8 inch version for predator fish, like perch, zander, pike and largemouth bass.