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EFTTEX Awards 2017

The EFTTEX Best New Product Awards 2017

In 2008 Shimano introduced its first Aero Technium Mgs reel at EFTTEX. Now – after three years of development – its replacement is ready to go on show. The Aero Technium 10000 XSB Mgs boasts the new X-Ship system that will reduce friction to a minimum, making the reel run much smoother and more stable.
The newly designed cold forged aluminium drive gear reduces the cranking power, making it easier to retrieve even the heaviest loads. Thanks to its magnesium body and rotor, it weighs just 440g.
The combination of Shimano’s Aerowrap II system, with slow oscillation speed, is said to create the best line lay for making your longest cast ever.
Shimano says: “Imagine 100 rotor turns in one full oscillation and a line retrieve over 1m for a speedy line retrieve. The Instant Drag, setting the reel into free spool in just half a turn, will make this reel a dream for all.”

Best new fixed spool reel - Winner 2011

View this year's entries here: