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EFTTEX Awards 2017

The EFTTEX Best New Product Awards 2017

The LIVE-FORAGERIPPIN’ SHAD is a versatile and lethal lipless rattle bait for catching all game species, says Northland.

It is designed with a shad minnow profile and provides a flashing, shimmering action when vertically jigged or cast and retrieved.

An internally weighted rattle chamber emits sonic vibration to duplicate the sound of a distressed baitfish.

Northland says: “Its tight wiggling action is deadly over shallow waterflats or vertical jigging below a bore or ice hole.”

It is available in three sizes (1 ½”, 2”, 2 ½”) and eight colour patterns.

View this year's entries here: