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EFTTEX Awards 2012 - Best New Terminal Tackle

J:Son Flies

J:Son of Sweden has produced what it describes as the world’s most complete range of commercially tied, realistic fishing flies at affordable prices.

“Our fishing flies are a unique design based on a combination of realism, functionality and durability,” says the company. “Our materials and manufacturing methods make our flies really tough and they can take a beating and still be fished repeatedly.”

The range currently consists of 70 different designs and sizes which are divided into two categories:

Dry flies

  • Realistic wings that contain air
  • Extended, floating foam bodies
  • Natural impression on the surface
  • Virtually unsinkable


  • Soft and flexible
  • Lifelike silhouettes
  • Replicate real insects in the water