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EFTTEX Awards 2017

The EFTTEX Best New Product Awards 2017

Umami, the evolutionary realistic floating bait, fishes well through all types of structure and cover, says Izumi. It can be fished in lakes and rivers, through vegetation and in deep water. The Umami is kept off the bottom thanks to a built-in air chamber.

Adds Izumi: “The Umami is such an effective tool when used as a cast and retrieve bait because it tracks at the depth of the start of the retrieval. The unique air bladder can also be filled with a liquid attractant to entice more fish attacks. When fished in river systems, the river’s current moves the Umami in a realistic, natural swimming action, making the bait appear alive.”

View this year's entries here: