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EFTTEX Awards 2017

The EFTTEX Best New Product Awards 2017

The Softy Jr is a new soft lure which combines vertical jigging and jerkbait techniques under a new category name: Vertical Jerkbait. With the weight positioned in the front and a floating back end, the softbait not just sinks but also rests in a 45-degree angle for vertical jigging. Says Innovative Lures: “Combined with trolling capabilities and a side-to-side jerkbait action, the lure will be very versatile. The purpose of the product is to be able to fish at the bottom of a sea, lake or river with a lure that imitates a feeding fish. The construction is perfect for casting, deep fishing, trolling, vertical jigging and jerkbait fishing.”


  • Strong, flexible material
  • Front: zinc-head
  • Tail-end: floating
  • Body injected with salt
  • Colour: livebait/true colour (pike)
  • Weight: 80g
  • Hook: VMC #9650 2/0 PS (treble)
  • RRP €9.00

View this year's entries here: