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EFTTEX Awards 2012 - Best New Metal Lure

Extreme Fishing Hypnotiser 6.5g and 9.0g

The first of its kind, says Extreme Fishing, the Hypnotiser has been manufactured using a unique new varnish with special optical properties and large holographic patches.

This coating simulates the reflection of sunlight on the scales and creates a natural glow when the lure is animated.

A wide range of colour options are available, with the manufacturer believing the Hypnotiser lure provides the most effective way of catching your target predators.