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EFTTEX Awards 2017

The EFTTEX Best New Product Awards 2017

New in 2011 and unique to Costa, the US eyewear specialist, Fantail features what’s known as ‘360-degree co-molded technology’ – a no-slip Hydrolite™ lining along the entire interior of the frame to help keep the sunglasses comfortably in place all day.

Fantail sunglasses have a hard rectangular shape frame, with a medium to large fit. The bold nylon construction provides maximum durability and ‘forget-they’re-on’ comfort fit. They are able to withstand harsh outdoor conditions and rugged adventure.

Available in tortoise or black frame colours, consumers can choose the lens option to best suit their outdoor lifestyle. Costa’s 580™ lenses – dubbed by some industry insiders as the clearest lenses on the planet – are now available in either glass or polycarbonate. Glass is still the most optically clear and scratch resistant, while polycarbonate offers a lightweight, impact-resistant alternative. Lens colours include grey, copper, amber for Costa 580P, with the same colours, plus blue, green and silver mirror options in 580G.

“We spend a lot of time talking with our fans, and we’ve heard them tell us they want more aggressive styling, more lens material options and more of what they already love about their Costas,” says Chas MacDonald, President of Costa sunglasses.

“This year, you’re going to see several new styles to suit our loyal fan base, including more performance sunglasses like Fantail, metal aviators and more on-trend sunglasses for females.”

The new style will be available in retail outlets and online at in 2011. A portion of the sales generated from Costa’s products help support important marine conservation efforts, including the Bonefish Tarpon Trust’s Project Permit and Trout Unlimited’s ‘Embrace a Stream’ programme.

View this year's entries here: