EFTTEX hailed for establishing US fly brand in Europe
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EFTTEX has played a major part in the success of an award-winning US brand conquering the European market.
That is the view of Simon Gawesworth, Product Manager of RIO Products, the manufacturer of fly lines, leaders, tippet materials and flies, which will be making its 10th appearance at the show in Prague later this year.
Gawesworth says: “Europe is a massive market for us – certainly our number one region in terms of exports – and staying relevant and in front of dealers, media, the industry and consumers in Europe is essential for us to maintain the growth and market share we have been lucky enough to achieve. Attending EFTTEX has been a big part of this success.
“The show presents us with the perfect opportunity to see all our European distributors in one location and update them on new product launches, upcoming marketing strategies and plans for the future.
“It is all about meeting our European dealers and finding out what they like, what they need from us and getting feedback on how we are doing. We have never left the show regretting our decision to attend.
“EFTTEX is pretty unique for us. There are no other major shows in the region that cover fly fishing.”
Gawesworth is a big fan of EFTTEX moving locations across Europe. “Each time it moves we get to meet new people. I believe it is essential that it continues to do that to remain relevant to all the markets out there.”
RIO has an enviable record in the Best New Product Awards – one of the highlights of the show – with Gawesworth a regular visitor to the podium. “We have been very lucky and full credit must go to our R&D team for coming up with some really great products year after year.
“It is always a delight and surprise when RIO is recognised as having the best fly line and we certainly welcome the additional coverage in post-show releases.
“We rarely have a core product that we enter – they are normally niche rather than mainstream big sellers. However, that will change this year when we will finally have a new product that will certainly move the needle for us. Whether it wins an award remains to be seen!”
• There are a limited number of booths available for this year’s show. Contact EFTTEX event coordinator Steve Richards at for more details.