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EFTTEX Diary: Day three

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A poorly attended Annual General Assembly (AGA) kicked off day two of EFTTEX in Brussels.

EFTTEX wouldn’t be the same without meeting our old friends at Halco (booth G30). The Australian lure company can always be relied upon to bring some new product to the show and this year is no exception.

Marketing Manager Tim Carter is glad to take us through some of his company’s headline baits, starting with the C-Gar – a 120mm, 40gm fast-sinking stick designed for casting in the wind and a finesse alternative to the Popper.

Also catching the eye of the buyers in Brussels is Halco’s Laser Pro 120, a three-hook casting version of the company’s popular trolling lure, and a vertical jigging version of the Outcast metal lure released last year.

Next stop is booth H20 where it is good to put a face to the name of Peter Oberwimmer, of Hurch, the Austrian company that has just taken on the European distribution of US brand Mystic Rods. Oberwimmer reports some good contacts in southern Europe and Russia and is in no doubt about the benefits of EFTTEX. “You have to be here,” he tells us. “It’s a mistake to judge the show by results over the three days. It takes three to four months to reap the rewards.”

More lures are on show at the Salmo booth where Piotr Piskorski takes a rare opportunity between seeing customers to tell us of his plans to grow the business in America and Russia. Not surprisingly they involve the development of Salmo’s incredibly popular Hornet lure, famously named by In-Fisherman magazine as one of the top ten walleye lures of all time.

Over at booth C30, WFT’s Christian Dibisch confesses to being pleasantly surprised by the show. “We have had lots of interest, especially from French-speaking buyers,” says the big German. “The fact that we can also meet many of our suppliers saves a trip to the Far East and makes the show very economical for us.”

Sales of fishing line represent a huge part of WFT’s business and Dibisch plans to maintain the momentum with the introduction of some very exciting new lines later this year, including an incredibly low diameter 8-carrier braid. Read more about that – and other new lines from WFT – in the next issue of Angling International.

Persistence pay-offs when Trevor Maundrell of Masterline Walker finds a gap in his end-to-end customer meetings to have a chat about his company’s exciting partnership with US line brand Cortland. The show has provided the Australian business with some strong leads for additional distributors across Europe and opportunities to develop private label business.



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