View Latest Virtual Magazine
Angling International - The Ultimate Online Tackle Trade Resource


Return to Home Go Back a Page


Show More

EFTTEX-bound Leeda recruiting brand managers

Article Media Click images to enlarge +

Products from Wychwood’s carp and game brands will feature heavily at this year’s EFTTEX.
↑ Marketing Manager Pat Macinnes says that Leeda is making a return to EFTTEX as it bids to show Europe its 'exciting' range of tackle from its brands.

UK manufacturer and distributor Leeda is returning to EFTTEX on the back of an extremely strong 2016. It is also recruiting for two key roles within the company.

It is looking for two Brand Managers, including one at Wychwood. The role includes overseeing all products in its carp/specialist range, involvement with Leeda’s Rogue series and working with third-party suppliers.

The hands-on position requires constant interaction with the in-house product design team, sales, marketing and dealing direct with suppliers and manufacturing partners across the world.

The second position is looking after Leeda’s own brand products across multiple disciplines. This new role will focus on the key Leeda brands of Rogue, ICON and Concept GT, along with its extensive portfolio of third-party products that includes Maxima, Mustad and Deeper amongst others.

It is ideal for someone who wants huge variety in their job role, working on product set-up, B2B website management and day-to-day contact with key suppliers and manufacturers across the globe.

Leeda says that Europe has been a ‘slow-burning’ project for the company in recent years, but 2016 sees it return to EFTTEX and the venue where it last appeared at the show in 2011.

Five years on, a rejuvenated Leeda will be bringing its three major brands – MAP, Wychwood Carp and Wychwood Game – and a ‘whole host’ of new products to the show.

Marketing Manager Pat Macinnes explained: “Here in the UK the brands are all experiencing continued growth thanks to focused product portfolios, and we feel now is a great time to show Europe what exciting tackle we have to offer in a variety of markets.

“Wychwood’s carp range has gained a real focus thanks to a streamlined approach to how we range tackle. We have de-cluttered the brand and added some really unique products that are not just about keen pricing, but offer truly unique design features.

“The same applies to Wychwood Game – this year sees the introduction of two high-end rod ranges. It is something that we have stayed away from previously, but pre-orders have been mindblowing for both,” added Macinnes.

“MAP is where we see huge potential also because there is so much in that brand that will appeal to match anglers around Europe – in particular the accessories and our TKS series of poles.”

Macinnes says that visitors to the Leeda booth will see the best of what it does. “The show is all about building relationships through illustrating our strengths clearly. EFTTEX is notable for being the European trade event, so we feel that this year’s attendance is about telling potential partners about the benefits of working with Leeda beyond just the products.

“We have brilliant logistical and distribution facilities and our B2B service is arguably the best in the business – and these are just parts of a greater whole that we are proud of.”

In terms of display products, the Leeda team is playing its cards close to its chest, but has hinted that there will be a major launch for MAP to supplement its popular rod ranges, plus Wychwood will be expanding its game fishing clothing portfolio and introducing a new reel that has been designed ‘from the ground up’.

On the carp front, there will be a full luggage range that has been developed over the last 18 months to create an expansive modular system.

Macinnes added: “It looks like EFTTEX is going to be a brilliant launch pad for a company that has a long-standing heritage in the fishing industry. With continued investment in staff, marketing and in-house design skills, the future definitely looks bright for a very ambitious Leeda.”



Tel: +44 1908 442950




Filed In: Fishing Jackets & Trousers, Luggage, Product News, Reels, Rods, Uncategorized