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EFTTEX Awards 2013 - Best New Rod

Best New Rod

The big guns of the rod building sector went head-to-head once again this year as they battled for the ultimate accolade at EFTTEX.

The EFTTEX Best New Rod Award is undoubtedly one of the highlights of the show and it attracts the sector’s major manufacturers. Last year the star of the show was French manufacturer Sert with its Furiozza FRC 631 SRT Mg, while commendations went to Ultimate Fishing and Okuma.

Ultimate was back and looking for success with its Tenryu SP 3M – a rod specially designed for the travelling lure fisherman. In a category that is always too close to call, one enterprising product was the eventual winner, the Lady Like rod from Zebco’s Quantum (pictured) – a product that has been designed to put women anglers on a firmer footing with their male counterparts.