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EFTTEX Awards 2011 - Best New Hard Lure

Best New Hard Lure

The EFTTEX Best New Hard Lure Award is perhaps the most fiercely fought category at the show. It brings together competitors from all over the world, each pushing the boundaries of innovation.

Rapala has announced its determination to hang onto its crown as perhaps the pre-emiment lure maker by introducing the Rapala Ikado which features its patent pending Swing Weight System.

Savage Gear has launched a baby version of the ‘stunning and unique’ Larvea55; the Strike Pro Twin Minnow has been designed for superior casting and to imitate small baitfish; while the all-new Castaic Jerky J Hard Core features a patent pending rattle system to generate noisier rattles, more vibration and more movement in the water than existing hard lures.

Look out too for launches from Halco, Mann’s Bait, Wake, Livetarget and many more world-renowned brands.