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EFTTEX Awards 2012 - Best New Hard Lure

Best New Hard Lure

New names mix with established brands in one of the most vibrant categories in this year’s EFTTEX Awards, the Best New Hard Lure category.

Familiar names include Rapala, Savage Gear, Strike Pro, Quantum, Halco and the fast-emerging Italian brand Molix. All will be confident of either winning or being commended by the judges in Paris.

Alongside these established lure developers there are some new names to the EFTTEX Awards. French company Autain Pêche will be showcasing its SAS Adam’s Crank crankbait; Franco-Chinese company BIWAA will be introducing its Swimpike; and Chinese company Kingly has its Kingly Superhard Minnow 130, fabricated from a unique foam resin material.

Look out too for the Westin Jätte TeezTail, the Hart Skin Minnow and the Eel2Plug from Eddystone Eel.