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EFTTEX Awards 2014 - Best New Fly Reel

Best New Fly Reel

Pure Fishing won what had been described as the ‘head-to-head’ between two of the world’s most well known fly reel brands.
The global fishing tackle manufacturer’s purchase last year of Hardy & Greys has given it a foothold in the fly market and its presence in the sector was further emphasised when the Hardy brand won the Fly Reel category with the Ultralite SDS.
Its rival Sage Manufacturing, a winner in the category last year, was Commended for the DOMAIN.

EFTTEX Awards 2014 Best New Fly Reel Nominees: