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EFTTEX 2013: Savage Gear achieves remarkable treble

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Svendsen Sport A/S Product Manager, Mads Grosell (left) and Managing Director, Lars Svendsen, with Savage Gear’s two awards at EFTTEX.

Savage Gear capped a great EFTTEX with a double in the show awards – Best Soft Lure for the third year running and the Visitor’s Choice nomination.

Mads Grosell, Product Manager for Denmark-based manufacturer, Svendsen Sport A/S, said: “The double was a huge win for us and we are both proud and happy. It capped a great show for the company.

“For me personally it means a tremendous amount. To make something unique and then have it recognised like this is a great feeling – and motivation to work even harder on the next project.”

Savage Gear triumphed this year with its unique 3D Crayfish, which has followed in the wake of other Soft Lure winners, the 3D Real Eel (2012) and the Soft4Play 25cm (2011).

Grosell added: “I think everyone knows that last year’s winner changed the conception of what a soft lure can be and brought something unique to the market. The 3D Crayfish is a great follow-up – our development is cutting-edge and we continue to look for new techniques and ideas to bring added value to the industry.

“Winning three Best New Products Awards in a row is testimony to that.”

Filed In: Lures, Product News, Soft Lures