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EFTTEX 2013: Debut delight for Nippon Tackle

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Nippon Tackle celebrated its first EFTTEX with a win in the Hard Lure category of the Best New Products Awards. Owner Fabian Kraft is pictured with the plaque.

German wholesaler and manufacturer, Nippon Tackle, celebrated its debut at EFTTEX by taking one of the most hard-fought categories in the Best New Products Awards.

The company beat an illustrious list of names to take the Best Hard Lure prize with its Tsunekichi range and the success was such a surprise that the company was unaware it had won until the morning after the presentation ceremony.

Company owner, Fabian Kraft, told Angling International: “We did not attend the Gala Dinner because we were introducing our Japanese partners to the delights of Wiener Schnitzel.

“The win came as a big surprise to us particularly as it was our first EFTTEX, we were up against a lot of strong competition and there were so many companies entered in the category.

“It certainly raised the profile of the company and we received a lot of attention from the media and congratulations from other exhibitors and manufacturers.”

Filed In: Hard Lures, Lures, Product News