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EFTTA Line Charter warning to manufacturers

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EFTTA CEO, Jean-Claude Bel, has fired a warning to line manufacturers.
↑ EFTTA is ramping up its Line Charter campaign with random testing of manufacturers' products.

Companies that have still not joined the EFTTA Line Charter will soon have problems in the marketplace.

That is the view of the Association’s CEO Jean-Claude Bel, who along with other EFTTA Board members has led the trade association’s initiative against line cheats.

Almost 40 brands have joined the Charter since it was launched three years ago to fight against the practice of incorrectly labeled fishing lines, but some continue to shun membership.

“The beneficial impact of the Line Charter is evident in the number of brands, big and small, who have signed up. They see the need for transparency and for loyalty towards the consumer,” said Jean-Claude Bel. “But unfortunately we have so far failed to convince some companies.

“Some Italian and Spanish companies in particular are still today the main problem for the industry because of their unfair competition. However, the market is now conscious that there is a problem with those companies who have not joined. It is wondering why.”

Jean-Claude Bel said that a decision over companies that do not join the Line Charter will be taken at some time in the future. In the meantime he stressed the importance of new EFTTA members being in line with the association’s philosophy and position on the issue.

Added pressure has been brought to bear on non-Charter members by an advertising campaign in European consumer fishing publications. Though difficult to measure, the impact of the campaign has prompted debate and questioning on social media throughout Europe.

“We know we cannot change the mentalities of the industry quickly, but to have done nothing would have been wrong,” added Jean-Claude Bel. “In the European Union cheating is regarded as a crime.”

EFTTA’s next step is to begin testing lines in 2015. It plans to randomly test 200 to 300 lines from companies all over Europe, including both members and non-members. The results will be made available both to the industry and to consumers.

• Don’t miss the Lines Special in the April issue of Angling International – it is out now!

Filed In: Product News