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EFTTA joins ‘Water is Everybody’s Business’ campaign

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EFTTA has joined the ‘Water is Everybody’s Business’ campaign, an initiative supported by the likes of Coca Cola.

EFTTA has joined forces with 20 major companies and organisations to launch the ‘Water is Everybody’s Business’ campaign.

The objective of the initiative is to prevent the EU’s Water Framework Directive from being watered down.

In a joint statement, the partners said: “We stand with the 375,000 European citizens who have urged the EU governments and the European Commission to preserve the European Union’s ground-breaking Water Framework Directive in its current form, as advocated by the #ProtectWater campaign.

“The Water Framework Directive is the key law to ensuring that freshwater ecosystems in Europe are protected and restored and water is sustainably managed, fully supporting the achievement of the Sustainable Development Goals. This law has provided a stable regulatory framework and has encouraged collective water stewardship action in river basins across the EU.”

Signatories to the statement include Coca Cola, Dupont Water Solutions, Ecolab, the European Outdoor Conservation Association, H&M Group, Heineken, Knauf Insulation, Water Europe and the Greencore Group.

The full statement, which can be read here,

“The Coronavirus pandemic has put a strain on many of our societies and activities, reinforcing, amongst other things, our utter dependence on our natural world, including water. As a hygienic element, an indispensable part of economic activity and a primary element of our landscapes and ecosystems, water is a vital natural resource we need to protect and secure access for everyone.

“There has been an alarming 83% decline in freshwater species since 1970, millions of people are at risk globally from water scarcity and pollution and billions of euros are being lost by investors, companies and municipalities from water risks. Europe is not exempt from that trend. 

“The drought experienced in Europe last summer has shown how vulnerable our ecosystems, food systems and economic activities are to climate change. Floods, forest fires and water stress will only increase in the future, with large impacts on businesses as well. Only sound water management, protection and restoration of freshwater ecosystems can reduce those risks. 

“However, only 40% of European rivers, lakes, and wetlands are currently healthy and fully provide the ecosystem services we all depend on. A lot of work remains to be done in order to protect and restore all European waters by 2027 as mandated by the EU’s Water Framework Directive.

“The governance model provided by the Water Framework Directive has inspired several countries beyond Europe, such as India and China, to adopt similar principles in their legislation. To maintain its credibility globally, the EU cannot weaken the current legal requirements and needs to ensure its objectives are met for the benefits of people and nature.”

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