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Dynamite Baits changes distribution route

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Rapala VMC Corporation has announced a new route to market for its Dynamite Baits brand.

The UK distribution of one of Europe’s most popular bait brands is to change.

Rapala-owned Dynamite Baits, which is currently being distributed by Shimano UK, will come under the control of Dynamite Baits Ltd. from October 1st this year.

The reason for the move, says Shimano Europe, is to align with the changing dynamics of the UK bait market and to maximise the potential of the brand in the UK.

Rapala and Shimano Europe announced the new long-term UK strategy for the brand this week. All other Rapala brands, including Carp Spirit, Rapala, Storm, Sufix and Blue Fox will continue to be distributed by Shimano UK.

“We recognise that in today’s marketplace the best model for bait is factory-to-retailer direct, which allows the best products, prices and customer service in the future,” said Jean-Philippe Nicolle, Managing Director of Dynamite Baits.

“2017 will be a great year for Dynamite with lots of new and exciting things happening.”

Shimano Europe’s Managing Director, Cor Ax, thanked Rapala and Dynamite for the ‘successful partnership we have enjoyed in the UK over the last five years’.

“Other Rapala brands continue to be an important part of our UK distribution portfolio,” he added.


Filed In: Bait & Additives, Product News