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DUO signs up distributors in Turkey, UK and Portugal

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Japan’s DUO is capitalising on the growing appeal of its baits among European anglers.
↑ Turkish-based, Nero Marin, is the latest distributor in Europe to take on the DUO lure brand.
↑ Anglers in the UK and Ireland can buy DUO lures following an agreement between the Japanese company and Lure Heaven.

Japanese lure brand DUO has continued its steady expansion across Europe by signing three new distribution agreements in the last two months. DUO, famous for its Realis bass baits, has signed up distributors in Turkey, Portugal and the UK & Ireland.

Modern Angler, a fishing tackle distributor based in Leca da Palmiera in northern Portugal, started working with the lure manufacturer in June and is offering its latest brand alongside the current line-up that includes Fiiish, GT-Bio and Varivas.

Next to come on stream was the UK & Ireland through Lure Heaven. John Barriball, a director at the company, said: “We are committed to supplying our market with only the highest quality lures available and are delighted to have joined up with such a prestigious global brand like DUO.

“Predator lure fishing has been one of the fastest growing styles in the UK and Ireland in recent years across both freshwater and salt. It is a trend that we can only see continuing.

“DUO’s extensive product range meets the high demands of the modern lure angler and we will be working with our retail partners to ensure its lures are rightly established as the premier brand in our marketplace.”

Completing the trio is Nero Marin of Turkey. DUO says: “In our effort to bring our lures to anglers from all corners of the world we have been searching for the best partner in each country. One region that has always shown interest, but never had proper access to them was Turkey – until now.

“The water-surrounded country of Turkey is a true haven for a sport fisherman and we are glad to announce that we have found a strong partner in Nero Marin which will bring the ‘Nippon Quality’ of DUO lures to the demanding Turkish market.”

Filed In: Lures, Product News