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Dicks appoints new communications and sustainability officer

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US retail giant, Dick’s Sporting Goods, has hired Peter Land as its new Chief Communications and Sustainability Officer.

Dick’s Sporting Goods, a major supplier of fishing tackle in the US, has hired Peter Land as Chief Communications and Sustainability Officer.

Land, who succeeds Jennifer Moreau, reports to President, Lauren Hobart, and is overseeing government affairs, IR, internal, corporate and executive communications and sustainability.

Formerly a partner at Finsbury, Dick’s corporate PR representative, he worked closely with Dick’s while at the agency. Dick’s is continuing to work with Finsbury in that capacity.

Land left Finsbury as the agency prepared to merge with other groups to form another entity next year.

Before joining Finsbury, Land was AOL’s Communications Leader, as well as Corporate Communications SVP at PepsiCo. Earlier in his career, Land worked at Kraft Foods, Edelman, the Breeders’ Cup and the NBA.

After closing stores in March due to the coronavirus pandemic, Dick’s revenue dropped 31% year-over-year to $1.3 billion and the chain posted a loss of $143.4 million in Q1. Dick’s reopened 80% of its stores at the end of May. 

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