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Decathlon continues worldwide expansion

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French retail chain, Decathlon, has opened its first store in Singapore and plans to add another in June.

French retail giant, Decathlon – owner of the Caperlan fishing brand – has continued its expansion across the world with store expansions in the Benelux and Southeast Asia.

The retail giant, which has over 950 stores in 26 countries across the globe, has recently opened its first bricks and mortar outlet in Singapore and revealed plans for more stores in Belgium and the Netherlands.

Decathlon has been operating a thriving online store in Singapore since 2013, but this has now been supplemented by a presence in Bedok, the most densely populated town in the country. It has also announced plans to open a second store in June.

Singapore represents an important link in Decathlon’s logistics chain with its warehouse there supplying countries in the region. It has also been instrumental in getting new employees trained up quickly across Decathlon’s various departments.

“Just a few months ago Bedok store employees were working at our logistics platform receiving training and dispatching the products that they are now offering to our customers in person,” said Bastien Grandgeorge, the country project leader. Decathlon Singapore has grown from seven to 60 employees in just a year.

In Europe, Decathlon is steadily growing the number of stores in the Benelux. In November last year it opened its sixth store in the Dutch city of Breda and plans to add another in Rotterdam in the second quarter of the current year to take its presence in the Benelux to 31. The latest is set to be the largest inner-city sports shop in the Netherlands.


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