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Custom Jigs and Spins attends ICAST with clear objective

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Custom Jigs and Spins is debuting the Chekai Magnum at its first-ever ICAST this week.

Custom Jigs and Spins is attending ICAST for the first time – and has a clear objective in mind. The small tackle company has made the journey from Coralville, Iowa, believing the Orlando show can play a big part in extending its brand beyond ice fishing.

The business, established almost 30 years ago, has a strong reputation in the North and Midwest. Now it is introducing a number of new bait designs and colour options and feels that ICAST is the right time and place to step into a bigger arena.

The brand’s goal, says owner and operator Bob Gillespie, is simple. “We want to share the brand and products with even more buyers and dealers. Part of it is educational, too.

“Our designs are not just for ice fishing. They are deadly though the entire calendar year on waters in the west, east, north and south.”

New baits on show this week include the Rattlin’ Rotating Power Minnow (RPM), designed for stained waters or situations where sonics are required to attract fish from far out. The 2in, 1/4oz lure has a multi-BB rattle built into the tail section and comes in five colour finishes.

The Chekai Magnum Tungsten Ice Jig is introduced for the first time at the show. It has been made to catch deep-water walleyes and big perch, as well as other predators. The 7mm tungsten bait has a #6 long-shank hook and is available in eight colours.

New for 2018 is JaJe Tungsten Bug Glow Jig with UV. The manufacturer describes the JaJe (pronounced jah-yee) as ‘a fly with attitude’. The heavy, brightly coloured head keeps the hook riding at a 30-degree angle for setting hooks in big panfish. It comes in sizes 4, 10 and 12 and four colour patterns.

Customs Jigs and Spins started life in a basement In Illinois before being bought by its current owners. Some of its lures, like the Ratso, Nuclear Ant, Shrimpo and Rat Finkee, have crossed over into the open water market.


Filed In: Lures, Product News