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Crestliner Boats appoints Jack Martin as General Manager

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Crestliner Boats has appointed Jack Martin as its new General Manager.

Crestliner Boats, a leading fishing boat brand and part of the powerful Brunswick Corporation, has appointed Jack Martin as General Manager.

He will be responsible for growing Crestliner, one of the US company’s most popular fishing brands, and managing its entire portfolio of products.

Martin joined Brunswick early last year as part of Mercury Marine’s strategy and development and category management teams. He previously worked at AAR Corporation, a global aviation services company and, before that, at AeroNavData, as an aeronautical analyst.

“Crestliner is an extremely important brand in our Aluminum Boat Group, as well as the Brunswick Boat Group,” said Jeff Behan, Aluminum Boat Group Commercial Operations President. 

“Jack has worked his way up through the business and is well positioned to lead Crestliner for the long-term and execute our growth strategy.”

Crestliner has received the CSI Award of Excellence in Customer Satisfaction for aluminum outboard boats for 11 consecutive years. 

Filed In: Product News