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COVID-19 restrictions eased in Chile and Peru after 70-day lockdown

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Marcel Gondonneau, owner and CEO of Sportfishing Peru: Activated a digital sales plan during lockdown.

Two South American countries relaxed a ban on fishing this week after a gruelling 70-day lockdown.

Anglers in both Chile and Peru were allowed back onto the water on Monday, much to the relief of the hard-pressed industry that has been reduced to selling products online only.

Marcel Gondonneau, owner and CEO of Sportfishing Peru, an 18-year-old business operating in both countries, told Angling International: “COVID-19 has been a big problem for both nations. I have been at home for over two months and my two stores have been closed during that period.

“However, we activated our digital sales plan and with a discount programme and competitions, we achieved our goals of getting strong and preparing the company for the next step.

“We were authorised to restart operations on Monday, but the emergency has put the country in a bad situation.”

Over the last five years Sportfishing Peru has been concentrating on the development of its own brand, MGX, which as well as being distributed in Peru is exported to its company in Chile and a chain of retailers throughout the region.

“During that time we have enjoyed growth as we developed new products, entered different markets and appointed more pro-staffers throughout the region,” added Gondonneau.

“Fishing is becoming more popular in South America. We have a huge Pacific coast, the Andes Mountains and the Amazon jungle with its vast array of lakes and rivers. Chile also has a huge coastline and many rivers and lakes for trout and salmon.”

He added that the company was targeting an ambitious expansion programme and looking at growth in the rest of South America, Central America and the USA.

Filed In: Lines, Lures, Product News, Rods