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Costa to host discussion on ocean trash at ICAST

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The Washed Ashore Project’s mako shark will be on display at this week’s ICAST.

ICAST award winner Costa is to host a round table discussion to bring the issue of ocean trash to the forefront.

The Florida-based company, a New Product Showcase winner at last year’s show, is hosting the panel discussion ‘The Outdoor Industry Kicks Plastic: Clean Up Our Own House First’. It will take place on Thursday, July 14th from 9am to 10.30am in Room W313, outside Hall B4.

Brand representatives from Patagonia, Saltwater Brewery, GoPro and Journey Outfitters will join Costa to tell how they have successfully changed their products and business practices to reduce use of plastic and discuss ways the sportfishing industry can play a meaningful role in addressing the problem and changing behaviours.

“When we launched the Kick Plastic campaign last year we knew we, as anglers, would be the ones leading the charge to help people understand how we can reduce the amount of plastic debris ending up in the ocean,” explained Al Perkinson, Vice President of Marketing, Costa. “At ICAST we can come together as an industry to discuss this issue more deeply and start to form some real solutions to help alleviate this problem – starting within our own businesses.”

In addition to hosting the discussion, Costa will bring the Washed Ashore Project’s mako shark sculpture to the ICAST entrance hall. Last year a giant marlin made entirely out of debris greeted visitors to the show to help them understand the gravity of the plastic problem in the oceans.

The Washed Ashore Project is an Oregon-based non-profit organisation which builds sea life art sculptures using plastic marine debris found on Pacific beaches.

Filed In: Product News