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Costa links up with Rapala VMC Australia

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Rapala VMC Australia Managing Director Damian Kerves says there are ‘tremendous synergies’ between the company and Costa.
↑ Sunglasses from US brand Costa will be sold 'Down Under' and in New Zealand by Rapala VMC Australia.

Rapala VMC Australia has agreed an exclusive distribution deal that will see it handle sales of Costa sunglasses in the region.

The world famous lure manufacturer will – as from January 1st – be responsible for distribution of Costa’s products in both Australia and New Zealand.

“We are delighted to be associated with such an iconic brand and proud that Costa chose Rapala VMC Australia as its exclusive distributor,” said Damian Kerves, Rapala Australia Managing Director. “Tremendous synergies exist between both of our well proven product ranges and we are excited about our new partnership.”

Jenny Gordillo, Export Sales Manager for Costa, added: “Both Costa and Rapala support a dedicated community of anglers so a partnership together made perfect sense for us.”

Anglers ‘Down Under’ will benefit immediately from the new relationship as Rapala will bring several new Costa 2016 styles to the market, including Anaa, Copra, North Turn, Raphael, Trevally and Motu.

Filed In: Fishing Eyewear, Product News