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Cortland pledge for ‘next 100 years’

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Cortland Line Company President and CEO, Randy Brown (left) with Randi Swisher, VP of Sales and Marketing, at ICAST earlier this month.

To mark its 100th anniversary next year, Cortland Line Company is partnering with four of America’s most respected conservation and education organisations to help ensure the future of recreational fishing for the next century and beyond.

“The future of fishing depends on concerted effort to improve fisheries, recruit new anglers and create products that help them feel the pull of this great sport,” said Randy Brown, President and CEO of Cortland. “With this initiative we are dedicating ourselves to another 100 years of conservation, education and innovation.”

Through its ‘Next 100 Years of Fishing’ programme, Cortland will donate a percentage of every line sale to specific hallmark projects led by America’s top advocates for fresh and saltwater conservation – the Bonefish & Tarpon Trust, Coastal Conservation Association and Trout Unlimited.

Through in-store materials, social media and other channels, the New York line manufacturer will also work to build awareness and membership of these organisations.

“The visionary support of anglers and conservationists, as well as companies like Cortland, have helped us restore many threatened fisheries in recent decades, but significant challenges remain as we look ahead to the next 100 years,” said Chris Wood, Trout Unlimited President and CEO. “We are excited to partner with Cortland to confront those challenges head on.”

To help ensure that young anglers continue to discover the joys of fishing, Cortland will provide cash and in-kind support to the National Fishing in Schools programme.

“It is poetically appropriate that America’s oldest line company is helping to connect young people with fishing – not just through great products, but also through support of our projects across the United States,” said Katie Cole, Programme Manager of National Fishing in Schools.

To complement these efforts, Cortland has redoubled its commitment to remain at the forefront of fishing line innovation. For 2015 it has introduced revolutionary heat-tempered HTx coatings on premium fly lines. The proprietary technology produces a one-of-a-kind slick finish with an extremely low coefficient of friction. This means anglers can shoot longer casts while producing minimal surface disturbance during line pick-up.

The coating also repels dirt and debris, significantly extending peak fly line performance.

That won’t be the last innovation from Cortland. Already the company’s pro staff and engineers are working on easier-casting Spey lines, small diameter mono core running lines, lines for distance and lines tweaked to pair perfectly with specific ultra-premium rods.

Brown added: “All-in-all, the Next 100 Years of Fishing is all about ensuring that the good old days of angling are still ahead of us.

“There was a time not so long ago when many of today’s finest American fisheries were depleted and polluted and when fly fishing was considered an elitist activity. We know, because we were there working to clean up those streams, improve fisheries and attract new anglers through product innovation.

“We will be there tomorrow and long into the future, helping to make sure that fishing remains an enjoyable and enriching part of American life.”



Filed In: Product News