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Coronavirus: Forum launched to support US tackle trade

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Ryan Chuckel: “We created Fish For Each Other as a centralised location for people like us to find ways to help our fishing brothers and sisters.”

A website and social media campaign has been launched in the US to help support the recreational fishing industry during the COVID-19 pandemic.

Fishforeachother.com is focused on helping businesses and individuals in the fishing community. It will highlight programmes across the US specifically aimed at supporting tackle shops, guides, captains and other small businesses looking for alternative ways to generate income. 

The new initiative is the creation of Wisconsin-based marketing agency, Gunpowder, which counts Pure Fishing, Johnson Outdoors, Academy Sports, Mercury Marine and Costa among its clients.

“Our culture and our livelihood are rooted in the outdoors and fishing industry,” said Gunpowder founder Ryan Chuckel. “We created Fish For Each Other as a centralised location for people like us to find ways to help our fishing brothers and sisters.

“This is simply our way of connecting the dots between those doing good and those who want to help. The future is uncertain, but there’s no doubt in our minds that the fishing community will bounce back stronger and more unified than ever.”

The announcement from Gunpowder makes special mention of tackle shops as being among the hardest hit by the crisis. While services such as online sales and curbside pickup have helped, it is not enough to replace sales lost by inactivity and travel.

The site includes a growing list of local, independent tackle shops who are finding ways to serve their customers within local and state restrictions. 

People and organisations in the industry are invited to submit their own support efforts, funds, news and ideas for inclusion on the site.

Anyone wanting to be involved can visit www.fishforeachother.com for ways to contribute.  

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