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Coronavirus: Pure Fishing brands combine to inspire anglers

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Berkley’s Jon Schlosser: ‘Fishing has always been a way for people to get through tough times.”

Four of fishing’s best-known brands have joined forces during the COVID-19 crisis to inspire anglers to stay connected with their love of the sport.

Abu Garcia, PENN, Berkley and Ugly Stik – all owned by Pure Fishing – have launched the ‘Fish Through It’ campaign on their respective social media channels with entertaining and educational content.

Designed for anglers of all ages and skill levels, the campaign will include tips and techniques, as well as reminders of why fishing is a fun pursuit.

Berkley has already launched the 14-Day Challenge hosted by professional bass angler Hunter Shryock to engage anglers in and out of their homes (where permitted). A new challenge is presented each day via the Berkley Facebook and Instagram pages and participants can win prizes and engage with the online community.

“Fishing has always been a way for people to get through tough times,” said Berkley VP of Marketing Jon Schlosser. “The 14-Day Challenge unites everyone in the need to stay connected with facets of life that should be pleasant distractions. 

“Eventually, as we collectively recover from this trying time, we hope our campaign will inspire families to continue to turn to fishing and spend quality time together in the outdoors.”

Berkley’s 14-Day Challenge will continue through to April 13th. The ‘Fish Through It’ campaign will continue as each brand’s website and social channels are updated with fresh content. Participants are encouraged to use the hashtags #FishThroughIt and #FishThroughItChallenge.

Each brand is putting its own spin on the idea with unique content geared towards their respective communities.

The campaign urges anglers to remain in compliance with current local and national regulations and guidelines relating to COVID-19.

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