Coronavirus: Outdoor Summer Market 2020 cancelled
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The Outdoor Retailer Summer Market 2020 has become the latest major show of its kind to fall victim to the COVID-19 crisis.
The event, which was due to take place in Denver, Colorado, between June 23 to 25, was cancelled yesterday. Announcing the decision, Marisa Nicholson, Senior Vice President and Show Director, said recent developments have made it impossible to effectively execute a show that delivers the level of ‘connection, discovery and value our community expects’.
She added: “This is an unprecedented situation. In a world with so much uncertainty right now, we can take steps to mitigate the spread of COVID-19 and support our industry through these challenging times. It was a difficult decision to make as the Summer Market is integral to the business of many and it’s the outdoor industry’s chance to gather as a community, but protecting the health and safety of everyone remains our top priority.
“We have engaged brands, retailers, reps and partners to better understand the fast-evolving reality of the impact of COVID-19 on their businesses. With that information, we are designing digital solutions to serve our industry’s needs in ways that best suit these unprecedented times.”
Nicholson said that it investigated potential alternative dates for the show this year. “Due to logistical issues, as well as clear feedback from retailers, reps and brands, we were forced to cancel and not postpone the event this year.”