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Coronavirus: Long4Life execs take 30% pay cut

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Long4Life, the owner of Sportsmans Warehouse, has cut the pay of its top executives for three months.

The owner of one of South Africa’s leading suppliers of fishing tackle has announced that its top executives are taking a 30% pay cut and that it is donating R1m in the fight against Coronavirus.

Long4Life, which operates the Sportsmans Warehouse chain, has responded to the announcement by the country’s President, Cyril Ramaphosa, this week of an extension to the national lockdown by cutting execs’ pay for three months and has encouraged other businesses in the country to follow suit.

The cash donation will go to South Africa’s Solidarity Fund to fight the spread of COVID-19. Long4Life has also further contributed to the broader national effort through its subsidiaries, Inhle Beverages and Chill Beverages, by giving away approximately R2.5m-worth of bottled water to charities that support homeless shelters.

Ramaphosa first declared a total lockdown of 21 days to April 6th in an attempt to curb the spread of COVID-19. That included a ban on fishing, a move that has been enforced by the South African police and National Defence Force.

Eugene Kruger, Angling International’s South African correspondent, said that the lockdown has very serious implications for the tackle trade and initially even included a ban on the sale of fishing magazines, a move that was later rescinded.

He added: “We have seen a never-before increase in angling-related programmes on the internet with the digital platform reaching 600,000 page views in just eight days.”

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