Coronavirus: DUO uses slowdown to reassess business
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The COVID-19 pandemic has challenged industries across the globe and taken them into unchartered waters.
The fishing tackle trade has not been immune to the turmoil and to the crippling restrictions on business that have taken place. However, the enforced lull has produced some surprisingly positive results for more enlightened companies, including Japanese lure maker DUO International.
Its International Sales Manager, Martin Bakos, explained: “We are using this temporary slowdown to strengthen the foundations of both our international department and the company as a whole. Times like these allow kaizen (improvement) and hansei (reflection) about the strategic focus necessary to maintain growth.
“We are also very focused on R&D and speeding up the new development process so we are ready once the markets starts to move again.”
With travel out of the question, DUO is leaning heavily on conference calls, Skype meetings, and digital communication channels to remain updated about changes in the markets.
“We are also urging customers to use this downtime to strengthen their own operations and to reconsider wider aspects of distribution like planning, marketing and promotion,” added Bakos.
“The whole experience has reaffirmed our conviction in and commitment to ‘Made in Japan’ quality. It has also pointed out the need to further diversify supply and distribution channels.”
How is your business coping in these turbulent times? Have you been using the downtime to reassess how you operate or have you transformed your production facility/resources to help out in the current COVID-19 crisis? Tell us what you are doing by sending details to Editor Anthony Hawkswell at: