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Coronavirus: Canadian Tire provides C$5m for medics and communities

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The C$5 Million Canadian Tire COVID-19 Response Fund includes a $3m donation of products to support frontline medical staff.

One of Canada’s largest suppliers of fishing tackle has launched a C$5m funding initiative to help fellow countrymen and communities respond to the current COVID-19 pandemic.

The C$5 Million Canadian Tire COVID-19 Response Fund is comprised of two donations of C$1m each to the country’s Red Cross and United Way Centraide, an organisation that supports the vulnerable, and a C$3m donation of products to support frontline medical workers.

“Working through the networks of the Canadian Red Cross and United Way Centraide will help us quickly reach the communities who need our help the most,” said Greg Hicks, President and Chief Executive Officer of the Canadian Tire Corporation.

“With such a large national footprint in communities across Canada, and the backing of our family of companies, we are in a unique position to provide frontline and community workers with products that will help keep them safe and effective on the job.”

In addition to the support provided through its fund, Canadian Tire’s Associate Dealers has independently donated 160,000 masks, 164,000 pairs of gloves and 20,000 litres of hand sanitisers to local hospitals, working homes and community organisations in need.

“As the COVID-19 pandemic continues to evolve, the Canadian Red Cross is adapting its services and providing expertise to help meet the needs emerging across the country,” said Conrad Sauvé, President and CEO of the Canadian Red Cross. “The funds received from Canadian Tire Corporation will help the Red Cross continue its collaborative work to assist with the unique needs arising as a result of the COVID-19 pandemic.”

“Now more than ever, it is critical that we all work together to protect the most vulnerable in our communities and we’re thankful to Canadian Tire Corporation for its generous support,” said Dan Clement, President and CEO, United Way Centraide Canada. “Through this partnership, we will ensure the most vulnerable have access to life’s essentials, such as food and shelter, and ensure community partners and agencies can continue to do their vital work in local communities across the country.”

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