Clermont Ferrand lives up to reputation despite absentees
Article Media Click images to enlarge +
Le Carrefour National Pêche et Loisirs, the big French consumer fishing show that took place last weekend, is lauded as the start of the new tackle-selling season in Europe.
And the three-day event in Clermont Ferrand lived up to its reputation, according to feedback from exhibitors and the show organiser.
Despite the absence of a number of big companies, an attendance of some 25,000 product-hungry anglers kept 160 brands and retailers busy in the Grand Halle D’Auvergne.
“Visitor numbers seemed roughly equivalent to previous years,” said Yannick Cordier, President of Ultimate Fishing. “Although some big names were missing, there were some new ones, like Flashmer for example.
“Business was clearly good. We had one of the best shows since it began. We worked with a retailer who was very happy with his sales. It was a very good aperitif for the coming season.”
Matt Rand, Product Manager for Fox Rage and Salmo, said the show was exceptionally busy. “There were a few exhibitors missing from previous years, but there were new ones in their place. This show is still very much worth attending. All the exhibitors seemed happy.
“We showed the Fox Rage range of UV lures, which were highly attractive due the UV lighting we had in place to showcase them, and Salmo’s recently launched Rail Shad.
“This was also the first time we have exhibited Lew’s new baitcaster reels. It was clear than many anglers were impressed with their build quality and cosmetics. They were very well received.”
A YouTubers village was introduced this year and broadcast interviews with Cyril Chauquet, host of the Mordu de la Peche, Chasing Monsters and Peche XXL television shows, proving a big attraction.
Companies missing from the show floor this year included Sensas, Shimano, Rapala, Sakura and Garbolino. Their absence, along with the low presence of fly fishing and pole fishing booths, was a concern for some visitors, as was the number of boats at the show.
Official visitor numbers were not available at the time of writing, but speaking for Centre France Evènements, the show organiser, Fabrice Vorillon estimated the attendance at 25,000, around the average for previous years.
“Younger and younger fishermen are coming to the show, which means we are getting a new audience,” said Vorillon. “That is why we gathered some of the biggest names on YouTube to create a dedicated YouTuber Village where they could meet their followers, and visitors could take part in different activities.
“Flashmer came to the show for the first time and Fox International and Smith, a Japanese brand, returned this year. It was also the first time that Cyril Chauquet has attended a show in Europe. He attracted a lot of people to the show and was a huge success.
“Tutorials by Pecheur.com, our main partner, were also very popular. These focused on getting back to basics to take into account the younger audience.
“Generally speaking, exhibitors were really happy about the business they did during the show.”
Other official partners to Le Carrefour National Pêche et Loisirs include the Europêche retail chain and FishFriender, a mobile app for anglers.